New shock tactics to distribute WP Suspension products and accessories throughout the UK and Northern Ireland.
From the 1st of January 2018 there will be a change in the way WP Suspension products are distributed in the UK. Commissioned by the Austrian parent company, WP Performance Sports GmbH, KTM UK will establish a network of Authorised Centres to sell and service both WP OEM equipment and Pro Components parts. Gareth Edmunds has been appointed as WP Brand manager and will oversee the project.
WP is at the forefront of suspension technology, delivering race winning performance in a wide range of competitive environments. From motocross and supercross to enduro, rally and MotoGP, racers have scored an impressive array of victories with WP suspension at the heart of these wins. The expertise garnered in competition has filtered down into state-of-the-art products for the OEM and third-party markets.
Discussions regarding the appointment of these new Authorised Centres are at an advanced stage, and WP will announce the full list in due course. Eight mainland Authorised Centres and one based in Northern Ireland are expected to be operating early in 2018.
The changes being made are customer driven. The ability to have a geographically spread and factory trained network of Authorised Centres will benefit WP customers who will then receive high service levels, technician specialisation, the back-up of the considerable expertise WP can offer, and a more local service.
Each Authorised Centre will be able to sell, setup and service WP’s range of competition-focused Pro Components, such as the company’s famed Cone Valve forks and Trax rear shock absorber.
Pro Component parts – from triple clamps and steering dampers to t-shirts and stickers – will also be available for those looking to tune their performance to perfection. Each centre will be able to supply spare parts and servicing items, either direct to the customer or to other outlets, ensuring that customers get back riding without delay.
In terms of off road Pro Component products, WP can supply Spring Cone Valve forks and Trax shocks for an extensive list of Japanese models, as well as to KTM and Husqvarna customers looking to replace their OEM units to get the best performance out of their bike.
Additionally, AER Cone Valve forks, which combine WP’s two greatest technologies - the cone valve damping and the AER Spring System - can also be supplied to KTM and Husqvarna machines.
Away from the adult market, KTM and Husqvarna customers are able to buy Pro Component WP suspension on models from 50 to 85cc, with AER Cone Valve forks and the Trax shock available for the KTM 85 SX and Husqvarna TC 85. All these products will now only be available through a WP Authorised Centre.
In addition to the off-road Pro Component products available from WP there is also a range of on-road competition cartridge kits, competition shocks and steering dampers, as well as forks, shocks and steering dampers for road racing bikes. Both off-road and on-road products will be available from all Authorised Centres.
“This is an opportunity to realise potential, both for riders and WP," told Gareth Edmunds, WP Brand Manager, UK. "For customers, the fitment of WP Pro Components or honing of their OEM suspension is a chance to enhance their riding and results – regardless of the badge on the tank.
“The move to establish a network of WP Authorised Centres enables us to concentrate pockets of expertise around the country and for them to develop close relationships with their riders so that they can deliver their services effectively. And for WP it better allows the distribution of knowledge gained in world level racing to reach the customer, either through products or through factory training.”
“We are really excited that the UK will develop this new network of Authorised Centres in 2018," confirmed Jan Nobis, WP Sales Manager, Austria. "This model is being replicated across all of our territories and it enables us to build upon WP’s considerable reputation. The result will be that we are able to deliver class leading products and services to riders and racers that will have a demonstrable impact on their riding and results.”
Further details can be found at www.wp-group.com, where customers are able to enter details of their machine into a configurator to understand what WP options are available, which can then be emailed to their local Authorised Centre.