Electric bike manufacturer, Alta Motors has ceased trading.
Alta Motors employees were notified on October 17 they no longer had jobs and the company had ceased trading with immediate effect.
News is very thin on the ground, with no official statement from Alta Motors except for a social media post which reads: “Our sincere gratitude goes out to all those who have believed in Alta over the years. Thank you for your support and being a part of the #FutureOfFast.”
For the off road motorcycle market it comes as a blow for a manufacturer making huge ground with their electric motorcycle development. 2018 saw many firsts for Alta including competing the ErzbergRodeo and taking their first AMA pro class podium in EnduroCross.
As we say, news is thin but it would appear to be a financial issue. Earlier in 2018 Harley-Davidson had entered into a financial partnership along with several investors only to then pull out of the deal in August.
News arrived to us when Ty Tremaine turned up at the Denver round of EnduroCross on a Beta and not on his Alta. Tremaine had made history at the previous round by becoming the first rider to put an electric powered bike on an AMA podium.
Switching from electric to two-stroke power didn’t affect Tremaine’s results too much as he blasted to third place on the podium on his new Beta mount.
Photo Credit: Future7Media Jon PearsonEnduro21 Editor and Bike Testerjon.firstname.lastname@example.org