The Yamaha Off-Road experience (YORE), owned and managed by the multiple World and British enduro championship winning Jones family, has expanded and upgraded its facilities with a brand-new welcome centre at their base in Wales.

Already established for over 30 years, YORE is one of the most highly regarded off-road experience centres in Europe with a fantastic range of riding terrain to suit any level of rider wanting dirt bike time and training using WR enduro models plus Yamaha’s Tenere adventure bikes.

The WR250F, WR450F and Tenere 700 are now also joined by the new, 2022 Tenere 700 World Raid model to explore and experience the stunning roads and trails within the Hafren forest.


YORE has exclusively used Yamaha bikes since its inception, offering expert advice and training to riders who are completely new to off-roading, as well as enduro and adventure riding experts.

Opening the Centre was current British Superbike Champion Tarran Mackenzie, with former nine-time British Enduro Champion, and YORE founder, Geraint Jones alongside his team headed by sons Rowan and Dylan.


The new bespoke Welcome Centre – built using timber from a wood metres away from the new building – will cater to all visitors and take the YORE experience to the next level. Customers can now take advantage of a modern changing area, with designated kit boxes, a shower/wash area and a dry room.

The Centre also features a greeting area similar to that in Yamaha dealers featuring the all-new 2022 WR250F and Tenere 700 World Raid plus a selection of accessories and Yamaha clothing collection.


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Photo Credit: Yamaha Motor UK