US Battery manufacturer NOCO has become the new title partner of the FIM International Six Days of Enduro (ISDE) in a two-year agreement that covers the 2023 and 2024 editions of the world-famous event.

The American company – established in 1914 in Cleveland, Ohio, where it still maintains its worldwide headquarters and manufacturing base – designs and creates premium consumer battery chargers, jump starters and batteries along with an extensive range of accessories. NOCO’s constant innovation has set new global standards in design, performance and safety with an entirely new generation of products.

Maintaining its position at the cutting edge of technology in an incredibly specialised field, NOCO has a research and development facility in Phoenix, Arizona, while its global presence is ensured with bases in the Netherlands and Hong Kong.

A spokesperson for the FIM said: “On behalf of the FIM I would like to welcome NOCO as title partner of the FIM International Six Days of Enduro for the next two years. NOCO is a globally recognised and respected brand with a long history of innovation and as such is a perfect lead partner for an event as iconic and long-running as the ISDE. As has been proven in the past, the challenging and unique nature of the ISDE provides a great development opportunity for technical innovation.”

A NOCO Company spokesperson added: “At NOCO, we consistently strive to push the boundaries of what’s achievable, with innovation firmly rooted as a core aspect of our values. Through our collaboration with the ISDE and the FIM, we are confident that this alliance will grant us access to cutting-edge perspectives from our customers. This partnership will empower us to collaboratively develop revolutionary products that not only cater to our customers’ present requirements, but also forecast future trends and obstacles. We are excited about the possibilities this partnership holds.”


The ninety-seventh edition of the FIM International Six Days of Enduro takes place this year from 6-11 November in Argentina.