The leading adventure motorcycle accessories company Touratech has relaunched its online shop to improve user experience and make shopping for its products, whatever bike you ride and wherever you are in the world, an easier experience.          

For more than 30 years Touratech has been manufacturing high-quality motorcycle accessories. Around 350 motorcycle enthusiasts work at Touratech‘s headquarters in Niedereschach, Germany, ensuring that more than 3,000 products for adventure motorcycles are designed, created, manufactured and distributed.

In addition to individual customer shopping experience on site in Niedereschach, in the Black Forest with a 1000sqm showroom, plus locations in Hamburg and Kassel, Touratech also sells its products through numerous partners with sales bases through a worldwide network of distributors.

The stores around the globe not only stand for first-class accessories and professional service. Thanks to their dedicated owners, they are bases for the global motorcycle travel scene, they are always available to offer help and advice.

Online since 1996

In addition to direct contact with the customer, online trade is nevertheless becoming increasingly important and Touratech has been supplying products for adventurers all over the world with the help of over 20 web shops.  

Touratech had its first online presence as early as 1996, and its first webshop in 1998, making it a pioneer in the industry. The online store offers the complete selection of all products, developed and manufactured in their own production facility by 350 employees also in the Black Forest.

With the relaunch of the online store based on the Magento 2 e-commerce platform, Touratech is taking the next step and laying the foundation for the coming years with its “mobile first” strategy.

Improved search function

In order to further improve the usability of the online store, the search function and the category view have been fundamentally revised, the integration of a bike finder improves the buying experience and leads the customer directly to the right product.

Touratech can also provide its customers with numerous functions such as search suggestions or an error-tolerant search.

In the category view, value is placed on the greatest possible clarity. Dynamic direct links to the relevant subcategories and extensive category filters allow customers to narrow down the display based on their desired criteria. Comprehensive content below the product display helps customers find the right product more easily.


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