Central Powersport Distribution has announced a new partnership with SWM Motorcycles to become the official US importer and distributor of motorcycles, parts, and accessories for the Italian manufacturer.

SWM Motorcycles, based in Milan, Italy, was founded by a team whose goal is to “build motorcycles with passion and quality craftmanship that exceed riders’ expectations” for features, technology, and fun, all while keeping the retail costs very low compared to other OEMs.

SWM’s Carlo Alberto Rossi: “We are very happy to be working with Mark Berg and the entire team at CPD for growth in the US market. SWM has a long history of quality motorcycles and we look forward to the collaboration. This is one more step in the strategy developed by our factory to increase brand recognition, sales, and after-sales support in the US market.”


Central Powersports Distribution’s Mark Berg is also enthusiastic about the new partnership: “We have always appreciated the SWM Motorcycle line-up, and we wanted a dual-sport-oriented model line to support the diverse needs of our CPD Dealer Network. SWM has the perfect model mix to complement CPD Dealers’ offerings; SWMs dual-sports, adventure bikes, and entry-level four-strokes are the perfect fit with our two-stroke Rieju off-road motorcycles and Electric Motion electric trials bikes.

“Now we can offer our CPD Dealerships several options for their own unique markets, and these dealerships have the ease and simplicity of working with one experienced team for all of it, right here in the USA.”

SWM’s plans for the immediate future in the USA include homologating the SWM street line-up of motorcycles for 50-state street legality. This important step, along with new product development between Italy and the US team, will bring even more options to the SWM Dealer Network and their customers.


More information on Central Powersports Distribution and to become a dealer for SWM, Rieju, or Electric Motion: www.cpd.direct


SWM Motorcycles: www.swm-motorcycles.it

Rieju: www.rieju.es

Electric Motion: www.electric-motion.fr