RK Takasago Chain extends FIM ISDE partnership
The FIM and RK Takasago Chain has extended its partnership for the International Six Days of Enduro (ISDE) for a further three years following the success of the initial two-year agreement.
The confirmed ongoing relationship, that will cover five years in total, will see RK remain an official Six Days sponsor and hold exclusive right for the next three editions of the ISDE starting with this year’s event in Le Puy-en-Velay, France from August 29 to September 3, plus covering the competitions in Argentina in 2023 and Spain in 2024.
With a hugely positive outcome during the last two editions of the ISDE, RK will continue to use the opportunity of the Six Days to reinforce their brand exposure in the off-road and enduro market.
Equally important is the fact that RK will also continue to use this historic competition as the ultimate test for product development and will benefit from valued feedback from their supported riders who include the likes of Italian rider Andrea Verona, Daniel Milner from Australia, Mikael Persson from Sweden, and Hamish MacDonald from New Zealand.
The 520 MXU chain
Featuring RK’s Ultra-Thin Seal technology, “UWRing”, the 520 MXU chain is as light as 13.8g per link, making it the lightest sealed-ring enduro/motocross chain available in the market today.
Seal rings prevent debris entering the chain, ensuring durability and high performance especially on sandy and muddy riding conditions.
Reliability is a key element of the ISDE and is a value that is forefront in RK Takasago Chain objectives alongside the company’s motto “being the best is a commitment”, hence the renewed partnership.
Expressing his appreciation of reaching this new agreement Fabio Muner - FIM Marketing & Digital Director commented: “Yet again we see another brand which has directly benefited from its official association with the ISDE, and thanks to those measurable results has taken the decision to extend its relationship with what remains one of the biggest events in the off-road calendar. The ISDE offers a unique opportunity for product development during six tough days of competition plus the chance to showcase the brand to a truly global and targeted audience. We are super pleased to retain RK Takasago Chain as part of the ISDE and would like to thank them for their continued support.”
Mr. EH Lee, RK Vice President commented: “We are very proud to continue the partnership with the oldest FIM competition worldwide, the International Six Days of Enduro. Being “The Choice of Champions!” is our goal, and we believe the best R&D is only available on race tracks. We will continue to take this opportunity to prove the performance and quality of our products, also taking every chance possible to refine our product. Being the best is a commitment!”
More information: www.global.rk-japan.co.jp or www.rk-europe.com or www.rkexcelamerica.com