KTM delivers a strong message to customers during their current financial situation: “KTM guarantees the continuation of motorcycles being delivered through our authorised KTM Dealer network. The same goes for our spare parts, technical accessories, customer service support and warranties”.

2024 has been a year which, as KTM put it, brought “challenges” financially and has seen KTM AG currently in a 90-day period of self-administration which began on November 29, 2024.  

The message from the Austrian manufacturer as we head into a festive break is clear: “Heading into 2025 and the future, there are more jumps, ruts, and bumps ahead - but we are not letting off the throttle.” Expressed in a media release sent out today, December 20, 2024 which, though re-assuring for customers, does not mention staff it must be noted. 

The positive mantra seems to be aimed at reassuring its factory riders and race teams as much as, suppliers, dealers and customers we suspect, is to express they “remain fully committed to delivering exceptional experiences to our current and future customers” and that they will continue “to find our way to the top of the podium again”, pointing at the continuation of the racing programme which kicks-off at the Dakar Rally in early January.

KTM guarantee

KTM say the goal over the next 90 days is to stabilise the business while setting the foundation for sustained growth and success.

“Throughout this period, KTM guarantees the continuation of motorcycles being delivered through our authorised KTM Dealer network. The same goes for our spare parts, technical accessories, customer service support and warranties which remain unchanged, ensuring ongoing and unwavering support throughout this period.”

The ripple effect outwards from Mattighofen is already known to have affected businesses, suppliers and staff, and as of 24 hours ago, the Hard Enduro World Championship too.

Read more about that here: KTM’s financial woes affect Hard Enduro World Championship

There has been a strong push towards the end of 2024 also with new models aplenty appearing at motorcycles shows. KTM say the new models will be in dealer showrooms in the first quarter of 2025.

However, with staff being told to stay at home in the early months of the new year it is not exactly clear when those new models will arrive. By the same token this strong message from the company ahead of the festive holidays might be a last shout out while the staff take leave and the financial situation is formalised.