Borilli Racing continue Enduro European Championship sponsorship through 23/24 seasons
Brazilian off road tyre company Borilli Racing will continue title sponsor of the Enduro European Championship through the 2023 and 2024 seasons.
Borilli Racing and Maxim Publicity, promoters of the European Enduro Championship, have announced the renewal of the sponsorship agreement through to the end of the 2024 season.
Since Maxim took over the reins last season their main purpose was growing the series and helping it also flourish as a bona fide springboard for the world enduro championship. With the success of the 2022 season Borilli has confirmed the interest and support of the series as the Brazillian manufacturer continues growth of its presence in the European market. Their ambitious goal is achieving the success overseas that allowed it to become the number one tyre company on the Brazilian market.
As at the opening round of 2022 season in Pietramontecorvino, for the 2023 and 2024 season Borilli Racing will be present at all the rounds with its racing service, allowing registered riders and the public to touch the quality of Borilli tires and to buy them directly on site.
Borilli staff will be on hand at the event to help with knowledge of the product range and learn about the characteristics of the different Borilli tyres.
Renato Borilli - President Borilli Group: “I’m so happy to be the Enduro European Championship’s Title Sponsor also for the next two seasons 2023 and 2024, which will still acquire the name of Enduro European Championship Borilli. Thanks to the positive experience gained last year, I chose to continue the collaboration also this year and to place the utmost confidence in the work of the promoter Maxim who I am sure will still do an excellent job. Competitions have always been very important to us because they allow us to bring the great quality of our tyres into competitions and to support Teams and riders who haven chosen to be part of Borilli's family, entrusting our tyres with their best performance. Over the last two years, the Borilli Racing brand has significantly expanded its distribution network in the European market and today we are represented in the major reference markets for the European off-road segment. Being Title Sponsor of the European Enduro Championship is not only a strategic choice for us to consolidate the high quality and reliability of our tyres in Europe but also a willingness to support and grow this discipline that we love so much. Borilli Racing will be present at all European Enduro Championship's Round with its Racing Service, allowing drivers and the public to touch the high quality of Borilli tyres and deepen their Borilli range's knowledge thanks to the support of our staff.”
Tony Mori - Maxim: “We are truly happy with this two-year agreement. We met Renato a few years ago, when he was first looking out at the Italian market. Together we worked within the Italian Enduro Championship to grow and make this brand known. Thanks to the great development work of Renato and his staff, Borilli tires are truly excellent products, able to meet the needs of riders. Finally, we are proud that a brand coming from another continent supports and believes in the Enduro European Championship. This is truly a good sign for all the off-road movement of our continent.”
More information on Borilli Racing: www.borilliracing.com.br
More information on the series: www.enduroeuropean.com