EICMA Motorcycle show cancelled for 2020
The 78th Edition of the International Cycle and Motorcycle Exhibition, scheduled for November 3 to 8 in the Fiera Milano pavilions in Rho, has been postponed to 2021 – read cancelled this year, 2020.
The announcement came through a note released by EICMA Spa, the company controlled by Confindustria ANCMA (National Association of Motorcycle Cycle Accessories), in which the CEO Paolo Magri stressed that “the decision was made with and for the entire supply chain”.
“The international value and leadership of our exhibition event,” explained Magri, “pushed us not to bet on the health evolution linked to the Covid-19 emergency and, above all, to listen and protect the entire two-wheel industry which, with Fiera Milano in primis and our partners, it continues to see in EICMA a winning model and its most important B2B and B2B opportunities in the exhibition sector.”
“The market trend and the economic and social challenges that the lockdown period has imposed on our sector also globally,” added Magri, “obliges us today to take responsibility and to act on a large scale in the interest of exhibitors and our visitors, postponing the 2020 edition with a solid convergence of intent.”
The event, which attracts hundreds of thousands of fans and which over the years has established itself as one of the most important events in the Lombard capital for attractiveness, interest and visibility, is therefore only postponed to 2021, from 9 to 14 November, always in the neighbourhood Milan-Rho fair.
Finally, EICMA BoD chairman Pietro Meda stressed that, “the 2021 edition will have great symbolic value and we hope it will help to make fans and the entire two-wheel chain forget this difficult and exceptional situation.”
“It is our intention,” concluded Meda, “to continue to protect not only the global importance of our exhibition event, but also to further enhance the strong link with the territory and with the institutions that consider EICMA a current and essential appointment not only for the sector.”
Photo Credit: Enduro21