The organization of the EICMA International Motorcycle Show in Italy have announced Honda Motor Company have committed to “the most important exhibition in the two-wheel industry” on November 23-28, 2021.

Preparations on the 2021 EICMA International Motorcycle Show, scheduled for November in Milan, continue with the first official confirmations being received including the presence of the Honda Motor Company.

A top brand of the sector is thus confirmed, alongside other important names that have registered as exhibitors at the 78th year of “the most important exhibition event in the world for the two-wheel industry.”

In the press release dated March 8, 2021, the organization says that it is monitoring the evolution of the Covid-19 pandemic and the continuous progress of vaccinations and their distribution.

“It is a concrete and conscious approach to protect the value of the event, the public and the whole sector of reference involved, with the structure of EICMA S.p.A. and the manufacturers committed to facing up to the complexity of the organization of the event in a context in continuous development.”

“The path towards EICMA 2021,” it continues, “is distinguished by a reasonable expectation and a more flexible vision compared to the past. Sharing this new orientation therefore implies a surplus of compactness by all the players involved and the positive confirmation of Honda, together with the other significant names which have already assured their presence, go in exactly this direction. We hope that we can soon communicate other confirmations.”

“The common objective,” the note concludes, “is that we can once again gather around our passion for the products of this industry and reconquer the freedom to do what EICMA has been doing for over one hundred years: creating opportunities for companies and offering the public visitor experiences which are increasingly exciting and thrilling.”


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Photo Credit: Enduro21 | Andrea Belluschi